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CMP Group｜CMP Life APP

CMP Group｜CMP Life APP

YEAR

2022

SERVICES

  • Membership

Centered in Taichung’s Calligraphy Greenway, CMP operates CMP Eslite Greenway, Park Lane by CMP, and PARK2. By Q3 2024, CMP Art Museum, CMP Forest, and CMP Intercontinental Hotel will also open, aiming to transform the area into a lifestyle hub like Tokyo’s Roppongi.

PROJECT OVERVIEW

Integrating Multiple Venues and Offline Interactions to Showcase CMP’s Lifestyle Aesthetics

As services expanded, the old app no longer met needs. To prepare for new openings and upgrade membership benefits, CMP and Goons created a new digital service model. Through research across mall operations, customers, and physical spaces, we defined a redesign strategy, rebuilt the service image, reimagined membership tools, and integrated venue information, services, and offers to elevate the overall digital member experience.

Goons's Role

  • On-Site Research

  • App Redesign Strategy

  • UI/UX Design

  • Dual-Platform App Development

  • Backend Development × TWJOIN

ACHIEVEMENT

Breaking Service Boundaries to Create a District-Wide Lifestyle Pass

Visitors to the Calligraphy Greenway wander around CMP Eslite, shaded walkways, boutique shops, and the Sixth Market, often stopping at PARK2 or the Civic Plaza. Previously, the CMP Member App focused mainly on mall info, with limited street-level engagement. The redesign allows members to receive cross-district updates, feel the energy of the neighborhood, and join OMO activities like scanning to register for events or claim offers. The app shifted from serving single-store to a full neighborhood lifestyle experience, realizing the vision of a “district lifestyle pass.”

  • Integrated

    Main Discricts

  • Continuous design optimization for

    Years

  • APP Rating

    .2

CHALLENGE

  • 01

    How to reflect CMP’s unique brand and experience in the APP design?

    From architecture and environment planning to product curation and events, CMP always delivers refined and surprising experiences. To highlight this brand value, Goons applied social-media-like photo carousels to spark imagination of the venues in advance. The homepage was curated to showcase events, art exhibitions, specialty shops, and point-redeemable items, inviting users to browse and explore further.

  • 02

    How to integrate data across systems for a smoother digital experience?

    The membership app connects with multiple systems, so cross-system data integration was key. For example, an event page needs to show both participating merchants and related point-redeem products, requiring data pulled from different systems and linked together. Goons’ development team worked closely with CMP and third-party providers, aligning specs and flows. We built a data middleware layer to unify system integration, delivering faster performance, smoother interfaces, and easier future maintenance.

  • 03

    Expanding digital touchpoints to capture richer offline behavior

    As a service spanning malls and districts, the app needed to bring digital tools deeper into offline interactions to enhance the OMO experience. Goons and CMP designed QR-based tools, login flows, and participation mechanisms so users leave clear digital footprints when registering for events, redeeming offers, or joining activities—helping the brand refine insights and membership management.

    • BRAND STRATEGY

    PRODUCT STRATEGY

    Conveying CMP’s Impression

    Highlight CMP’s identity and atmosphere through real venue photography.

    Membership Integration

    Unify membership data and benefits across different venues.

    Explore the District

    Bring together activities and store information across CMP’s neighborhood.

    OMO Connections

    Use QR codes to capture and connect users’ offline behaviors.

    Download

    Android

    Android

    iOS

    IOS

    This redesign unified membership needs and experiences across brands, building a seamless ecosystem via the app. With Goons Design, CMP Group looks forward to shaping richer lifestyle experiences.

    Yuyu
    CMP｜Project Manager

    This project let us explore the CMP district and experience a unique vibe. We aimed to bring CMP’s charm into the app and add extra fun and surprises for visitors—don’t forget to check it next time 🥳

    Kuan
    Goons｜UX Designer

    The new design and development, along with refined micro-interactions and effects, helped us grow a lot. We hope users will enjoy our efforts too 🤞

    Ken
    Goons｜APP Developer

    Exploring CMP, we captured the rhythm of crowds and sunlight, turning these details into design inspiration. We hope users can feel comfort and enjoy everyday moments through the experience 🌼

    Jenna
    Goons｜UI Designer

    This redesign unified membership needs and experiences across brands, building a seamless ecosystem via the app. With Goons Design, CMP Group looks forward to shaping richer lifestyle experiences.

    Yuyu
    CMP｜Project Manager

    This project let us explore the CMP district and experience a unique vibe. We aimed to bring CMP’s charm into the app and add extra fun and surprises for visitors—don’t forget to check it next time 🥳

    Kuan
    Goons｜UX Designer

    The new design and development, along with refined micro-interactions and effects, helped us grow a lot. We hope users will enjoy our efforts too 🤞

    Ken
    Goons｜APP Developer

    Exploring CMP, we captured the rhythm of crowds and sunlight, turning these details into design inspiration. We hope users can feel comfort and enjoy everyday moments through the experience 🌼

    Jenna
    Goons｜UI Designer

    This redesign unified membership needs and experiences across brands, building a seamless ecosystem via the app. With Goons Design, CMP Group looks forward to shaping richer lifestyle experiences.

    Yuyu
    CMP｜Project Manager

    This project let us explore the CMP district and experience a unique vibe. We aimed to bring CMP’s charm into the app and add extra fun and surprises for visitors—don’t forget to check it next time 🥳

    Kuan
    Goons｜UX Designer

    The new design and development, along with refined micro-interactions and effects, helped us grow a lot. We hope users will enjoy our efforts too 🤞

    Ken
    Goons｜APP Developer

    Exploring CMP, we captured the rhythm of crowds and sunlight, turning these details into design inspiration. We hope users can feel comfort and enjoy everyday moments through the experience 🌼

    Jenna
    Goons｜UI Designer

    This redesign unified membership needs and experiences across brands, building a seamless ecosystem via the app. With Goons Design, CMP Group looks forward to shaping richer lifestyle experiences.

    Yuyu
    CMP｜Project Manager

    This project let us explore the CMP district and experience a unique vibe. We aimed to bring CMP’s charm into the app and add extra fun and surprises for visitors—don’t forget to check it next time 🥳

    Kuan
    Goons｜UX Designer

    The new design and development, along with refined micro-interactions and effects, helped us grow a lot. We hope users will enjoy our efforts too 🤞

    Ken
    Goons｜APP Developer

    Exploring CMP, we captured the rhythm of crowds and sunlight, turning these details into design inspiration. We hope users can feel comfort and enjoy everyday moments through the experience 🌼

    Jenna
    Goons｜UI Designer

    This redesign unified membership needs and experiences across brands, building a seamless ecosystem via the app. With Goons Design, CMP Group looks forward to shaping richer lifestyle experiences.

    Yuyu
    CMP｜Project Manager

    This project let us explore the CMP district and experience a unique vibe. We aimed to bring CMP’s charm into the app and add extra fun and surprises for visitors—don’t forget to check it next time 🥳

    Kuan
    Goons｜UX Designer

    The new design and development, along with refined micro-interactions and effects, helped us grow a lot. We hope users will enjoy our efforts too 🤞

    Ken
    Goons｜APP Developer

    Exploring CMP, we captured the rhythm of crowds and sunlight, turning these details into design inspiration. We hope users can feel comfort and enjoy everyday moments through the experience 🌼

    Jenna
    Goons｜UI Designer

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