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Far EasTone | friDay Video APP

Far EasTone | friDay Video APP

YEAR

2019

SERVICES

  • Media＆Entertainment

friDay Video, formerly “FarEasTone Cinema,” is FarEasTone’s core streaming platform. It offers a wide range of content—including Hollywood films, Korean and Japanese dramas, anime, and live news—supporting both rental and unlimited viewing. With on-demand and live services, it aims to be Taiwan’s most comprehensive and competitive video platform.

PROJECT OVERVIEW

Starting with an upgraded experience to unlock new value in video entertainment

In 2019, friDay Video set out to evolve from a basic streaming platform into a more engaging and interactive service. At the time, users often found navigation, content browsing, and payment flows inconvenient, and platform stability affected their trust. To enhance the interface and user journey—and create more personalized experiences that let rich content truly shine while boosting retention and conversions—friDay Video launched a cross-platform redesign spanning both web and app, paving the way for its next stage of growth.

Goons's Role

  • User Experience Research

  • UI/UX Design

  • Front-End Development

ACHIEVEMENT

Simplified flows, deeper interaction—creating a warmer way to explore video content

This redesign spans RWD web, iOS, and Android. Starting with user research, we studied viewing habits and needs across devices. We simplified the complex payment flow to make subscriptions more intuitive, and introduced a review section and social features so content becomes not just something to watch, but something to discuss and share. Through optimized navigation and personalized experiences, the vast content library becomes easier to explore, giving friDay Video a warmer, more engaging feel—and strengthening its position as one of Taiwan’s top three OTT platforms.

  • Over

    M downloads

  • iOS Rating

    .7

    from 66K reviews

  • Android Rating

    .3

    from 35K reviews

CHALLENGE

  • 01

    How can we design user flows to match different viewing contexts and needs?

    Users have diverse needs and contexts when using streaming platforms. friDay Video’s audience includes avid movie fans, casual viewers, and drama watchers. Through feature entry segmentation, optimized filtering and categorization, personalized recommendations, and micro-interactions, we help each user find the content they want while discovering more, creating a smooth and intuitive viewing experience.

  • 02

    How can we clarify confusing payment flows to meet subscribers’ expectations?

    Before this redesign, feedback showed that unclear flows for single rentals and subscription plans caused user confusion and churn. We reorganized the payment process and interface, simplifying steps and clearly highlighting plan differences so users can quickly understand their value, while keeping platform recommendations and promotions—boosting both subscription intent and trust.

  • 03

    How can we extend the viewing experience to boost engagement and encourage users to return?

    Simply streaming videos is no longer enough to sustain long-term user engagement. We introduced a review section, personalized playlists, social interactions, and viewing history—turning content into opportunities for sharing, discussion, and ongoing discovery. With quick-access features like rankings, word-cloud recommendations, and release notifications, users can easily stay on top of popular content, increasing session length and return visits.

    • BRAND STRATEGY

    PRODUCT STRATEGY

    Immersive Exploration & Search

    Multiple entry points for precise search tailored to different needs

    Trending & Recommended Content

    Featured Picks & Personalized Recommendations for a faster, more intuitive exploration experience

    Extending the Viewing Experience

    Integrating media, reviews, and social features to deepen the viewing experience

    Drama Companion

    Release alerts and progress tracking for a seamless, uninterrupted viewing experience

    Download

    Android

    Android

    iOS

    IOS

    Large-scale project with significant team and client effort. Through refined UX and refreshed UI, we delivered a seamless, user-friendly mobile theater experience.

    Chiao
    Goons｜UI Designer
    Google Play

    Google

    4.3

    average rating

    Apple Store

    iOS

    4.7

    average rating

    Large-scale project with significant team and client effort. Through refined UX and refreshed UI, we delivered a seamless, user-friendly mobile theater experience.

    Chiao
    Goons｜UI Designer
    Google Play

    Google

    4.3

    average rating

    Apple Store

    iOS

    4.7

    average rating

    Large-scale project with significant team and client effort. Through refined UX and refreshed UI, we delivered a seamless, user-friendly mobile theater experience.

    Chiao
    Goons｜UI Designer
    Google Play

    Google

    4.3

    average rating

    Apple Store

    iOS

    4.7

    average rating

    Large-scale project with significant team and client effort. Through refined UX and refreshed UI, we delivered a seamless, user-friendly mobile theater experience.

    Chiao
    Goons｜UI Designer
    Google Play

    Google

    4.3

    average rating

    Apple Store

    iOS

    4.7

    average rating

    Large-scale project with significant team and client effort. Through refined UX and refreshed UI, we delivered a seamless, user-friendly mobile theater experience.

    Chiao
    Goons｜UI Designer
    Google Play

    Google

    4.3

    average rating

    Apple Store

    iOS

    4.7

    average rating

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