2021
Mobility
IoT
As Taiwan’s leading auto distributor, HoTai launched Ho Ing Mobility in 2014, pioneering a 24/7 shared rental platform for both cars and scooters. With iRent at its core, the group aims to become Taiwan’s leading provider of integrated mobility services.
With rising demand for shared mobility and stronger competition, HoYun sought to enhance iRent’s brand value through digital experience—strengthening user relationships, reshaping service, and raising usage. Acting as design consultants, Goons worked with the team and developers to reexamine positioning, user journeys, and interactions, exploring the next phase of shared services.
Users face different needs—same-station returns, one-way rentals, or reservations—yet often struggle with complex steps and fragmented info. Goons reorganized flows and interfaces around decision paths to make switching needs more intuitive. Features like guided tasks, visualized vehicle status, personal points, and achievement badges improved efficiency and engagement. Through design optimization, iRent’s user experience was strengthened, building deeper advantage in the competitive sharing economy.
In-depth sessions
01
iRent offers cars, scooters, roadside returns, and same-station returns. With so many options, users often have to switch between complex functions and flows, hurting efficiency and experience. Goons mapped decision paths from the user journey, streamlined interface guidance, and placed mode switching directly on the home screen. Key features like plan management, profile, and settings were consolidated, making switching and navigation more intuitive to meet every rental need.
02
Real-time info, rental rules, and handling unexpected issues are all critical in car sharing. To reduce user uncertainty, Goons integrated key information and designed a complete system for abnormal cases. From booking to pickup to return, users receive timely reminders and clear guidance, ensuring every trip starts with confidence and ends smoothly.
03
Beyond flows and functions optimization, iRent wanted to strengthen user connection. Goons introduced a badge and points system tied to service behaviors, building a gamified layer that boosts loyalty. A friendlier, lifestyle-oriented interface tone made iRent not just a mobility tool, but a daily companion brand.
iOS
iOS
iOS
iOS
iOS
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