OUR
WORKS

Integrated
expertise,
we
craft
customized
solutions.

Featured Works

CASE STUDY

E-commerce

AI
Fintech

Reshaped CTBC's official website's brand tone and homepage structure, integrating the layouts of eight major product departments, import AEM and meet the A-level accessibility standards.

Mobility
Membership
Media＆Entertainment

Goons has partnered with Hotai Motor to create the travel planning APP "chicTrip". From conception to digital optimization, the APP integrates transportation services such as iRent and Yoxi. Through context-based design and AI sorting, it makes itinerary planning more intUItive and realizes a new imagination of mobile life.

icash Corporation｜icash Pay

Fintech
Membership

By analyzing six key e-payment trends and brand strategies, we reshaped the product’s visuals and information structure, optimized registration and transaction flows, and designed the “points lifestyle” concept to strengthen integration with OPENPOINT.

CMP Group｜CMP Life APP

Membership

We designed CMP’s unique visual style and spatial atmosphere, integrated store and event information, introduced QR code tools for OMO use, and built an easy-to-manage CMS. Working closely with IT partners, we completed full system integration.

Ho Ing Mobility | iRent Car-Sharing App

Mobility
IoT

We analyzed youth preferences to create a fresh visual style and smoother operations. Enhancements included easier car search and rental flows, plus gamified points and badges to boost engagement and brand loyalty.

Tian Yuan Xiang | Official Website & APP

Branding Website
E-commerce

Through this collaboration, Tian Yuan Xiang and Goons aimed to align the digital experiences of its EC websites and official apps across different countries, improving shopping flows while showcasing product diversity and brand quality.

Carrefour | Sommelier AI ChatBot

Through expert interviews with Carrefour, we defined the recommendation process and product parameters, designed logic, Dialog Flow, card layouts, and developed a CMS with AI content fine-tuning.

Nan Shan Life Insurance Company, Ltd. | Insurance Platform Design

Fintech
Enterprise System

Integrated Nan Shan's digital vision with their design system, defined InsurePass value, optimized processes and product logic, and boosted user satisfaction 2.61× after 70+ test sessions.

Fortune Electric | EVALUE EV Charging App

Mobility
Membership
IoT

Reshaped the brand's visuals and UX, integrated Clip and Apple Pay for quick payments, enhanced charging notifications, and added gamified rewards and badges to boost convenience and loyalty.

Cathay Securities Investment Trust Co., Ltd | Cathay SITC Official website

Fintech
Branding Website

The new fund platform uses clean visuals to restructure information and functions, enhancing UX, boosting conversions with curated flows, and optimizing performance via separate front- and back-end.

Gao Dian Education | Student App

Membership
Enterprise System

A lively digital classroom app with student ID/QR check-in for faster attendance and handout collection, plus class schedule lookup and online course reservations.

Aurora Corporation | Hello Boss Executive App

Enterprise System

Integrated Aurora Group's four business units, leveraging operational data to expose role-based performance, visualize complex reports, and enhance daily management and decision-making.

Far EasTone | friDay Video APP

Media＆Entertainment

For Taiwan's top three OTT platforms (1.5M+ members), we researched user behavior, interviewed 10+ types, aligned cross-departmentally, and optimized UX/UI across all devices.

President Securities Corp | Online Account Opening Platform

Fintech

Researched online account opening to identify user pain points, planned role-based processes, implemented a new UI per Telegram specs, and designed micro-experiences with interactive graphics and error-proofing guides.

Taiwan Power Company | Power is Point Game App

Membership
Media＆Entertainment

using Octalysis to boost engagement, restructured lucky draw, created 'Dian Bao' character, and combined energy-saving knowledge with predictive activities for an entertaining, educational experience.

Yuan Sun Biotech | iCi Skin Analysis App

Collaborated with YuanSun Optics to simplify test reports, integrate cloud data and graphics, track skin condition with recommendations, optimize pairing, design a four-language interface, and refresh brand visuals.

Hope | Taiwan Cancer Resource Website

Branding Website

Researched user needs to deliver key info, integrate social and third-party resources, redesign the interface for readability and usability, and connect online/offline processes to simplify care applications.

Walsin Lihwa | Official ESG Website

Branding Website

Reshaped Walsin Lihwa's ESG strategy, highlighting strengths and restructuring info for easy updates, combining visuals, interactive charts, and Q&A for a two-way ESG experience

Ally Logistic Property | Driver Dispatch & Task Tracking App

Mobility
Enterprise System

Observed driver workflows to optimize delivery interfaces, digitize dispatch, simplify layout, and add features like one-tap contact and auto-switching to boost efficiency.

Taiwan Fund Exchange | P2P Lending App

Fintech

User research clarified investment vs. borrowing needs and the P2P lending process, while visual performance tracking and auto-bidding notifications improved UX and lowered entry barriers.

Taishin Bank | E-Insurance Web Platform

Fintech

Streamlined processes and verification rules for insurance types to ensure compliance, while unifying interface and module standards for future expansion.

OWI | Smart Home Care Management Platform

SaaS
IoT

Across Taiwan, the U.S., and India, we interviewed caregivers and managers to address risk prevention, status handoff, and life logging, resulting in a non-wearable smart sensing platform for long-term care facilities.

Business Weekly | Weekly.com Website and Mobile Application

Branding Website
Media＆Entertainment

Redesigned Business Weekly for immersive reading with KOL communities, membership, targeted recommendations, limited-time free content, audio, and streamlined app for interactive, adaptive reading.

Cathay Financial Holdings | Internal Document System

Fintech
Enterprise System
SaaS

Revamped old system interface and process, creating a cross-subsidiary permission structure and system design guide to improve efficiency.

Deloitte & Touche | Employee Management App

Enterprise System

Integrating HR & ERP data optimizes daily approvals and expenses; a new dining system links to the cafeteria for convenience and exclusive discounts.

Far East Broadcasting Company | Radio App

Media＆Entertainment

Music player presents the audio Bible like mobile radio; users save programs, enrich lives, and share inspiration beyond FM.

FLH Smart Home | Smart Desk IoT Mobile Application

Goons helped FLH turn 'smart desk control' into reality, syncing via Bluetooth/NFC with shared smart desks, tracking postures and reminding users to adjust, for a full smart desk experience

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